Feed Your Skin What Its Craving
Pure, plant-based skin food with toxic-free ingredients
Feed Your Skin What Its Craving
Pure, plant-based skin food with toxic-free ingredients
Behind Intentionally Pure
Our Philosophy
At Intentionally Pure, founder and owner Tracy Graves believes that beauty is more than skin deep, that what goes on your skin can be as healing and nurturing as what goes in. She believes that effective skin care can be natural and affordable, and
that skin care is a form of self care which can be reflected in how we treat ourselves, others, and the planet.
Owner Tracy Graves
Our Beginning
Hi I'm Tracy Graves, the founder and owner of Intentionally Pure. When I began this journey, natural skin care options were scarce, sometimes inaccessible and usually more expensive than mainstream products. Unfortunately most of those mainstream products were filled with toxic, synthetic ingredients that could lead to various health issues.
That's what motivated me to start crafting my own products, initially for my family and then for friends. My first creation was the creamy body butter-although in the beginning, it wasn't nearly as creamy as it is today. I remember struggling to whip the shea butter and other ingredients by hand until I realized a hand mixer could do the job. When that lightbulb went off everything changed!!
My first clients were my pregnant girlfriends, and my goal was to provide them with a safe, natural product that would keep their skin soft, supple and minimize stretch marks. It worked, and their positive feedback fueled my passion for continued research, refinement, and creation of even more products.