Feed Your Skin What Its Craving
Pure, plant-based skin food with toxic-free ingredients
Feed Your Skin What Its Craving
Pure, plant-based skin food with toxic-free ingredients
Behind Intentionally Pure
Our Philosophy
At Intentionally Pure we believe that what you put on your skin should be as clean, nourishing and intentional as what you put in your body. Founder Tracy Graves began with a simple mission: create plant-based body care that's both effective and accessible. That mission remains at the heart of everything we do.
Today, whether it's a silky body oil, a gentle bar of handmade soap, or a rich body butter, each product is crafted with care-using honest ingredients that support skin health and honor the natural beauty of every body. We see skincare as an act of self-care, a daily ritual that reflects how we treat ourselves, others and the earth.
Owner Tracy Graves
Our Beginning
Hi, I'm Tracy Graves, the founder and owner of Intentionally Pure. When I began this journey, natural skin care options were scarce, sometimes inaccessible and usually more expensive than mainstream products. Unfortunately, most of those mainstream products were filled with toxic, synthetic ingredients that could lead to various health issues.
That's what motivated me to start crafting my own products, initially for my family and then for friends. My first creation was the creamy body butter-although in the beginning, it wasn't nearly as creamy as it is today. I remember struggling to whip the shea butter and other ingredients by hand until I realized a hand mixer could do the job. When that lightbulb went off everything changed! The result? Lush, rich, and a deeply nourishing cream. My first clients were expectant moms who appreciated its ability to soothe and minimize stretch marks. Their enthusiastic feedback fueled my commitment to refinement and natural ingredients.
As this brand grew, so did my passion and curiosity. Inspired by your thoughtful feedback and suggestions I dove deep into creating handmade cold-process soaps that cleanse without harsh chemicals, and crafted body oils that glide on easily, absorb beautifully, and leave skin feeling supple and radiant. These new products have quickly become favorites alongside my signature body butter, which remains a beloved staple.
Now Intentionally Pure skincare means more than just creamy buttery indulgence. It's evolved into a complete line of plant-powered products-soaps, oils, and body butters that nurture self-care, support skin health and reflect a deep commitment to pure honest ingredients.
